Digital marketing trends
have been changing rapidly with time. The Thing which was
effective a year ago now has become old a year later. Today if you are not in
touch with latest digital marketing trends or if you don’t have information
about the customer’s requirements then you are going to miss the bus. You need
to catch-up with time and latest requirements as earlier as you can in order to
be in the race. Many businesses are on the cusp of latest digital marketing
trends and many others are catching up fast. In this article, we are going to
discuss some of the top digital marketing trends in 2019.
1.
Omni
channel Marketing
Omni channel Marketing means multichannel. In
this marketing strategy, you help the customers in buying by setting up various
marketing touchpoints. In a simpler language you may use social media to
attract customers to your website.Omnichannel marketing strategy means creating
a marketing parameters on every platform which customers uses. Many businesses
uses email and social media to grow their business and to attract more
customers. It is one of the best strategies to build a fine customer
experience.
2. Artificial Intelligence
Artificial intelligence is one of the best
cutting edge marketing technology.AI is a robot or a supercomputer that can
gather sensitive information through sensors about anything and can use this
information to solve the human’s problems or perform some particular tasks.AI
can perform a task which requires human intelligence. That’s why people fear
AI.In 2019, most AI deployed for content marketing, advertising, customer
service etc.
3. Chatbots
Chatbots can perform many tasks like
answering a simple question or performing some particular tasks. They are very
commonly used in business websites, mobile apps, and social media newsfeeds.
Now a days, chatbots are used for lead qualification, shopping assistance,
talent recruitment knowledge based research, Self service, accessibility, small
businesses etc.
4. Programmatic Advertising
It is a process which uses AI to buy and
place advertisements based on target. Over 86% of all the digital display ads
will be purchased through automated channels. It relies on the combination of
automation, technical expertise and big data. It puts more power in the hands
of the advertiser. Small businesses can leverage this tool to grow their
businesses in a short span of time.
Here are some of the top prevailing digital
trends in 2019 discussed above which are the pulse of the market. Consumers as
well as businesses can use these medium for their benefits.
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