Wednesday, September 2, 2020

Which social media platform is best for marketing campaign?

Social media marketing in Noida is a crucial part of Digital Marketing. Today, every business is on social media, as it helps to connect the business with a broad audience. Besides staying in touch with your friends or family on social media, it also offers a lot of benefits to the businesses. It helps to market your product or service, creating public debate, and increasing brand awareness.


Nowadays, it is essential to be on every social media platform, but the question is, which platform is best for your business? The simple answer to this question is as follows:

  • Social media can be used for different purposes. Many products and services can be easily marketed on the platform, but it won't always be the same.
  • The most effective marketing campaigns can use more than one social media platform.
  • Most importantly, it also depends on your targeted audience. For example, if your audience is more engaged on Instagram, there is no point in running advertisements on Twitter or any other platform.

What are the differences between all the social media platforms?

  • Facebook and YouTube are the best platforms to increase your reach, which has over 40 million monthly users. Facebook and YouTube are the best for video marketing, but Facebook combines with other types of content.
  • As the best PPC advertising company in India, we suggest all the B2C Business marketers use Instagram, as it is the right platform to market your products. Instagram is more crowded by the younger generation, and mostly female audience, making it an ideal target if this matches your campaign's buyer persona and a poor option for the male-targeted audience.
  • LinkedIn is more professional-centric platform, where the professionals look for the experienced candidates for a particular job profile. That's what makes it the best platform for marketing professional services.
  • Twitter is best suited for short text content, and it is the platform that connects your tweets with other content.

After understanding the differences between all the social media platforms, you will get an insight into which platform you should run ads that will satisfy your business needs. For example, if you want to target audience with time on its hands, and they love watching a lengthy video on YouTube, they will have enough time free to do so, whereas those with just a few minutes to check twitter instead.

Using Pay-Per-Click

As the best PPC advertising company in India, we suggest you run PPC ads available on different social media platforms. But, a few factors you need to consider which include,
  • Facebook has a broad audience, and it will cost little to use and offers microtargeting.
  • Twitter ads are interactive and can be retweeted.
  • LinkedIn has the most relevant audience due to the narrower demographic, and it is possible to target high-value audiences with great precision.
These social media channels also have some disadvantages, such as:
  • Facebook ads will only be seen if users are paying for it, and as a result, it will reduce your organic reach.
  • Twitter has a character limit of 140 words, and sometimes targeting is a bit difficult.
  • LinkedIn is great for reaching people, but it is costly as other PPC options and ad readers maybe not be interested in your services as they are using the site to search for the job.
As the leading PPC advertising company in India, we recommend you to be flexible, which means to do a bit more of one thing on one side and less of another thing on different social media platforms. For example, a new product can be best served through visual media than written text content.

We are Digi-Markets, and we have over years of experience in Social media marketing in Noida, and our well-trained team of experts will help you get good results. Talk to our expert today!

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