Friday, June 11, 2021

Top Digital Marketing Company in Noida

 Digital marketing is the process of promotion of brands through the internet to connect with potential customers and form digital communication. It is even called online marketing. Digital marketing includes social media, email, web-based advertising, text, and multimedia marketing channels, and more. In simple words, if a marketing campaign includes digital communication in any form, it shall be considered digital marketing.

Best PPC Company in India


Types of Digital Marketing

There are plenty of ways to interact with your audience using digital media; all of them require a unique strategy, but they are part of digital marketing.

Search Engine Optimization (SEO)

SEO is a technical marketing tool that determines engagement & traffic on your website. It requires expertise to research correct contributing factors in order to achieve the highest possible ranking, including content quality, user engagement, mobile-friendliness, and total number & quality of inbound links.

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Content Marketing

Content marketing is the process of creating a strategy to distribute relevant and valuable content in order to reach the target audience. SEO plays a major role in content marketing. The ultimate goal of content marketing is to gain leads and convert them into customers.

Social Media Marketing

Social media marketing includes brand promotion using several social media platforms to drive traffic and brand awareness, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and more. Social media marketing is one of the most effective digital marketing techniques. You can reach a huge audience in a very short time via social media platforms, but it requires continuous effects and expertise in preparing social media marketing strategies. Digi-Markets is the Top SEO Company from India with expertise in social media marketing; you can contact the company to get social media marketing services if you want.

PPC Marketing

Pay Per Click (PPC) is a method to post ads on several digital platforms, but it's quite different. For other digital marketing services, you need to pay for the whole campaign, but this is not the case with PPC marketing. You need to pay whenever a person clicks on an ad run by you. It's one of the most cost-effective and result-oriented digital marketing methods. Being the Best PPC Company in India, Digi-Markets can help you with PPC marketing.

Influencer Marketing

Influencer marketing is quite similar to social media marketing, but here you promote your brand with the help of a social media influencer. It's another very effective way to gain leads. Influencers are quite popular, and their followers trust them and consider their recommendations.

There are several other ways of digital marketing, such as paid marketing, email marketing, affiliate marketing, and more. Digi-Markets is a top digital marketing company in Noida that can provide you with all the digital marketing services at affordable prices. The company has been in the market for more than a decade; it has worked with thousands of national and international clients and helped them grow their businesses. It is the best PPC company in India.

No matter what services you require, Digi-Markets is an all-in-one solution to all your digital marketing-related requirements, and that's what makes it a top SEO company from India.

Tuesday, June 8, 2021

App Store Optimization Best Practices

There are billions of people globally who use smartphones on a daily basis, and this number is continuously growing year after year. With the increase in smartphone users, app creation and purchasing are also increasing. The app stores have millions of apps, and all of them want to rank higher in the search results. No matter what's your business and what kind of app you have, you will have to face huge competition.

Fortunately, there are some ways to optimize your app on the app store to make it rank higher. Here are some App Store Optimization Best Practices that will increase your app downloads and its visibility.

App Store Optimization Best Practices

Use Relevant Keywords

App store optimization is a process to optimize or make improvements on your app page so that it can reach more target users and encourage them to download the app. Finding the right keyboards is one of the most important steps; you can't achieve your goal without them. Keywords help your app reach the target audience, so using the most relevant keywords is inevitable to make your app rank higher and improve its visibility.


Make sure you use keywords only related to your app.


Use keywords either in singular or plural form, don't mix.


Most importantly, never use a keyword that contains the word app or had your competitors' app names.


Title and Description Optimization

Title and description play a vital role in determining your app's position on the app store, so be careful while creating a title and description for your app. Make sure that your app's title should not exceed 25 characters; it will make your app's name visible on the browser screen. Short names are easier to remember. Now create a description for your app using the most relevant keywords; make sure you add as many keywords as possible in the first 250 characters because after that requires a read more click to read.


Include Eye-Catching Icons and Screenshots


Your app icon should be eye-catching and easy to remember. Try to use multiple colors and make it very attractive. People primarily look at the icons and screenshots of the app before downloading it; they very rarely read the description. You can even add a video if you want; it will show you a significant improvement.

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Research Your Competitors


You need to understand who your competitors are and what's their business strategy. Before publishing your app on the app store, find the total number of your competitors, the number of apps, and the best category for your app. After publishing your app, now you will have to keep monitoring it; you will have to change keywords if the ranking changes.


There is a lot of things involved in app store optimization, but you can't master them overnight. It requires effort and time. However, you can take professional ASO services if you want. Digi-Markets is a top-ranked company known for providing the Best Digital Marketing Services in Noida. It will help you boost the ranking and downloads of your app. The company can even prepare influencer marketing campaigns for your business; they offer the best digital marketing services in Noida.


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What is Digital Marketing? Understanding its Benefits and Importance

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