Monday, March 9, 2020

How to Choose the right Social Media Platform for our Business?



  • In 2019, Facebook attracted over 45 billion active monthly users.
  • Instagram is one of the most used platforms in the U.S market. The actual percent of Instagram users was 69.2% in 2018, and it went up to 73.2% in 2019. There is a possibility of reaching up to 75.3% in 2020.
  • Twitter has over 330 million active users worldwide.

Social media is a platform to connect with new people, but it will also help you to increase more sales. Many social media marketing companies in Noida enjoy lead generation benefits with social media. A good social media strategy can improve search rankings, drive more traffic and increase conversion rates.

You should do a complete research of your target audience and set your objectives accordingly.

  • For Brand Awareness: One of the most effective methods of gaining more traffic is paid advertising. For Example, You can use Facebook, which has a good reputation to generate impressive ROI.

  • For Lead Generation: LinkedIn is known as one of the best social media platforms for lead generation from a B2B perspective. Facebook can also be used for lead generation as compared to Google Adwords.
https://www.digi-markets.com/social-media-marketing.html


Keep an eye on your competitors on which social media platform they are using.

  • Social Media marketing agencies in Noida always look for their competitors of what type of content they are posting and how many likes and shares are they getting on their posts.

  • With the help of complete research, you will get the complete insights, that you can also perform to guarantee your success.

Which type of Content do you want to Create?

  • For Video Content: If you are creating short videos, then Instagram and Snapchat can be considered. If you are creating long videos and giving all the detailed information about your product and services, then YouTube will be the best platform with over billions of searches every month.

  • For Industry updates and News: Many SEO and Digital Marketing agencies in Noida are using LinkedIn and Slideshare for Industry updates and sharing news. A Twitter account can also be used for professional purposes and can also attract fellow professionals of the same industries.

  • For Image-based Content: Image-based content can be shared on Instagram with using proper hashtags relevant to the post. For image content, Tumblr and Pinterest can also be used.

How many accounts you must have on Social media platforms?

  • There are many social media tools that can be used for scheduling your post such as Hootsuite, Buffer, etc. Many social media marketing companies in Noida uses these tools to save time and can post on various social media platforms at a same time such as Facebook, Twitter, Instagram, LinkedIn, and Google+.

  • You can also edit the posts on certain platforms. Buffer can also be used for posting images with relevant content on all social media platforms.

Which platforms your audience uses the most?

  • Some of the Social media marketing agencies in Noida use different tools to get a complete analysis of the audience. Doing complete analysis will provide you the complete data of the users such as age, gender and the location which will help you to decide which platform is best for your business.

  • These data-insights will help you to work on that platform where the audience is more engaging and will help you to generate more leads.


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