More than 2 million apps are on Apple’s App Store, and over 2.6 million Android apps are on Google Play Store, and these figures are rapidly increasing every year. Being a developer, you need to make your app noticed, but these are huge and staggering numbers that hold you back from standing out from your competitors. No matter how stupendous features or capabilities your app has, no one will ever use it if people don’t know about it. So, you need to make sure your app should rank high in an App Store and match the intent of searches.
The key to rank your app higher on an AppStore is App Store Optimization (ASO).
What is App Store Optimization?
App Store Optimization is a branch of internet marketing that involves the preparation of various strategies to make your app rank higher in the App Store search results. So, if you optimize your app appropriately, it will definitely rank high in an app store’s search results. Here are App Store Optimization best practices that can help you improve your app’s ranking.
Begin with a Descriptive Title
A good name helps users not only identify what your app is about but also improves its ranking, so make sure your app has a strong & relevant title. Additionally, if you add a keyword to your app’s title, it may improve its ranking to at least 10% higher.
If you don’t know how to find the relevant keyword, you should hire a professional ASO company. Digi-Markets is a top-rated web design and development company in India that can optimize your app and improve its ranking on Google as well as Apple App Stores.
USE Keywords Prudently
Apple’s App Store allows you to write up to 100 characters for your keywords, while Google lets you write up to 4000 characters. In both cases, you need to choose your keywords prudently; they must be relevant and result-oriented. Keep in mind that you will require different keywords for both the platform, and you will have to be more meticulous to choose keywords if your app is on Apple’s App Store as it lets you write only up to 100 characters. Place the most important keyword five times for the best app store optimization, but over keyword stuffing may lead to reduce in your app’s ranking.
There are plenty of other things about which you need to be very careful, such as describing your app nicely, attaching high-quality screenshots, adding an app preview video, focusing on icon design, picking the right category, using App Store Analytics, and encourage positive reviews.
Taking care of all these things is quite complicated, which is why hiring a professional ASO agency is crucial. Digi-Markets is the best web design and development company in India that you can contact to get a wide variety of digital marketing services, including influencer marketing services. Influencer marketing can give your business huge exposure in a short time; there are several other influencer marketing benefits. However, give the company a call to get ASO, SEO, influencer marketing, or whatever digital marketing services you require.
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