5 SEO Trends that will Matter Most this Year

1. ·         2020 has become the most important year for our SEO and SMO Agency in India.
2. ·         Creating a new SEO strategy for 2020 is the need of the hour in the rapidly changing SEO landscape.

Our SEO Company in Noida has become a very important medium for current digital landscape. It is going to be the game changing field for the current era. There could be a massive change in the way how we do works as Search Engine Optimizers. In this blog, we are going to discuss 5 SEO trends that will matter most this year.

*Tip - SEO experts have to show adaptability to Voice search if we want to stay competitive.

1.     Search Intent and code optimization

Nowadays, Google is not showing results based on just the keywords, it is considering intent of the search as well. Search intent would affect the new SEO trends in 2020. The user wants methods to optimize a website for SEO purposes. When we create content for the users, we should do intensive research and should build helpful information for the users. With the help of online SEO tools which can help you refine your keyword strategy. This is great to satisfy the search intent, boost engagement and increase rankings. Website performance and security is also a major aspect on which one should pay attention.

2.      Video Content optimization will rule latest SEO trends in 2019

Video content will surpass all other content forms with consumption exceeding 85%. It is expected that by 2021, 78% of the mobile data will be consumed on Video. Video is going to be used as the major marketing tool by marketers and advertisers. We need to optimize video content to meet the standards of search engine. Video SEO agency Noida is going to be the important SEO trends in 2019. Businesses that would fail to leverage Video marketing or do not pay attention to video optimization will suffer to get returns in 2020.

3.      Voice search will make almost 50% of all online searches in 2019

Voice is a very dominant trend and we an SEO and SMO Agency in India should keep an eye on it in 2020. 58% of the consumers used voice search to find local business information last year. 27% visit the local business website through voice search. 76% of smart home speaker users search for local businesses once a week. Voice recognition market is going to hit $601 mn by 2019.

4.     Increased social media indexing will boost organic SEO

The content marketing industry is going to become $300 bn industry by 2019 which will have a huge impact on SEO. Content creation needs to be done not just to rank on search engines, but to provide value to the customers.

5.      Optimizing CTR for Google Rank brain

 As a reputable SEO Company in Noida we think it’s important to optimize your website for Google’s search engine algorithm – Rankbrain. Website’s Click-Through-Rate is an important indicator in deciding whether your content is relevant to the user’s search or not.

 

Do Traditional in-house advertising channels still work?

1. In-house advertising channels still occupies a prominent place in the market.
2. In-house advertising channels can bridge the gap between social media, print and electronic media.

Nowadays there is a growing dissatisfaction with the traditional sources of marketing. People are completely fed up with the old biased marketing method of print. Consumer habits are changing quite rapidly and traditional sources of in-house advertising channels have simply lost their purpose. They are facing stiff competition from latest sources of advertising like social media channels, emails etc. and are increasingly losing their relevance. In this blog, we are going to learn about whether the traditional-in-house channels are still workable today or not.

TRADITIONAL IN-HOUSE ADVERTISING LOSING ITS GRACE

Most successful in-house advertising channels are those that have reached the customers in their homes, where the vast majority of purchase decisions are made. Digital is going to be the new market leader in ad spends for the first time ever in 2019. There are multiple reasons of traditional in-house advertising channels losing their grace. Magazine-ads and TV commercials focus on content which is cache and apt. But in recent times, the consuming habits of the people have undergone a drastic change in consuming such contents. That’s why traditional delivery systems have fallen out of favour.

REASONS OF FAILURE

Marketers are struggling to adapt to the new advertising methods to satisfy the changing needs of the customers. The advent of the mobiles has further complicated the process. The traditional in-house advertising channels have failed to stand to the rapidly changing time. To tackle these challenges, a better alternative of current loopholes needs to be find out. Internet has provided a whole generation of digital brands which has expanded the scope of consumer ecosystem. Search has become a new norm as vast amount of information is available for every product which has changed the spending habits of the people. Every transaction has become a considered purchase.

HOW TO TACKLE THE CHALLENGE ?

One thing is very clear. All the market forces have to find out the new innovative solutions to these challenges in order to meet the present needs of the consumers. More information about everything is directly proportional to the fear of mistakes which people want to avoid. Quite often, the successful purchase decisions are the one you make at home with your family. In a rapidly evolving digital landscape, only those marketers are going to survive who enable such process. The basic objective in front of market forces is to make traditional in-house advertising channels work effectively again. Getting accustomed to the changing environment is the need of the hour as per the Darwin’s theory to survive in a tough environment.

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