How to Choose the right Social Media Platform for our Business?

• In 2019, Facebook attracted over 45 billion active monthly users.
• Instagram is one of the most used platforms in the U.S market. The actual percent of Instagram users was 69.2% in 2018, and it went up to 73.2% in 2019. There is a possibility of reaching up to 75.3% in 2020.
• Twitter has over 330 million active users worldwide.

Social media is a platform to connect with new people, but it will also help you to increase more sales. Many social media marketing companies in Noida enjoy lead generation benefits with social media. A good social media strategy can improve search rankings, drive more traffic and increase conversion rates.

You should do a complete research of your target audience and set your objectives accordingly.

• For Brand Awareness: One of the most effective methods of gaining more traffic is paid advertising. For Example, You can use Facebook, which has a good reputation to generate impressive ROI.

• For Lead Generation: LinkedIn is known as one of the best social media platforms for lead generation from a B2B perspective. Facebook can also be used for lead generation as compared to Google Adwords.

Keep an eye on your competitors on which social media platform they are using.

• Social Media marketing agencies in Noida always look for their competitors of what type of content they are posting and how many likes and shares are they getting on their posts.

• With the help of complete research, you will get the complete insights, that you can also perform to guarantee your success.

Which type of Content do you want to Create?

• For Video Content: If you are creating short videos, then Instagram and Snapchat can be considered. If you are creating long videos and giving all the detailed information about your product and services, then YouTube will be the best platform with over billions of searches every month.

• For Industry updates and News: Many SEO and Digital Marketing agencies in Noida are using LinkedIn and Slideshare for Industry updates and sharing news. A Twitter account can also be used for professional purposes and can also attract fellow professionals of the same industries.

• For Image-based Content: Image-based content can be shared on Instagram with using proper hashtags relevant to the post. For image content, Tumblr and Pinterest can also be used.

How many accounts you must have on Social media platforms?

• There are many social media tools that can be used for scheduling your post such as Hootsuite, Buffer, etc. Many social media marketing companies in Noida uses these tools to save time and can post on various social media platforms at a same time such as Facebook, Twitter, Instagram, LinkedIn, and Google+.

• You can also edit the posts on certain platforms. Buffer can also be used for posting images with relevant content on all social media platforms.

Which platforms your audience uses the most?

• Some of the Social media marketing agencies in Noida use different tools to get a complete analysis of the audience. Doing complete analysis will provide you the complete data of the users such as age, gender and the location which will help you to decide which platform is best for your business.

• These data-insights will help you to work on that platform where the audience is more engaging and will help you to generate more leads.

9 Easy Ways To Get High Authority Backlinks in 2019

• ·         High Authority Backlinks are one of the most important ranking factors in Google search.
• ·         Links to the website are the foundation on which Google was built.
• ·         The most valuable pages on the web are those that have the most links pointing to them.

       In this blog, we will look at 9 easy ways to get high authority

       backlinks in 2020.

1. What Are High Authority Backlinks?

• High authority backlinks are links to your site from websites that score highly for any of the following   metrics: 
• ·         Alexa Global Rank
• ·         Moz Rank
• ·         Domain Authority
• ·         Trust Flow
• ·         Citation Flow

2.  Nine Ways To Get High Authority Backlinks

Quality of the links is more important than number of links pointing to your website. Backlinks of poor quality may damage your SEO profile. 

There are 9 ways recommended by SEO experts for getting high authority backlinks to your websites. These are write data-driven content; create infographics, by mentioning other bloggers, look for link roundups, broken link building, resource page link building, the Moving Man Method, and testimonials. Now we will discuss or understand these ways in detail. 

2.1. Write Data Driven Content:-

 One of the best ways to get high authority backlinks is to publish outstanding, data-driven content that shines within your niche and gets traffic because it’s good. The basic objective is that your links are natural. You do nothing that is aimed at getting another website to link your website and this is preferred by the Google. 

2.2. Create Infographics:-

Creation of infographics is one of the best ways of building high authority backlinks. Your infographics need to stand out from the crowd by ensuring and focusing on these key points:-

·         Infographic is based on solid research.

·         Infographic has an eye catching design.

·         Infographic uses a color scheme that pops.

2.3. Mention Other Bloggers

 One of the most amazing ways of getting high authority backlinks is to simply write blog posts that has the mention of prominent bloggers in your blog.

2.4. Look for Link Roundups

Link Roundups are curated summaries of week’s best blog post in a particular niche. You can use this technique everytime when you publish a new blog post. This technique can be applied on the very best content that are well-researched and written.

2.5. Broken Link Building

It is an ingenious but a simple technique to acquire high authority backlinks.

2.6. Resource Page link Building

Resource pages are more easy to find and page owners want you to link it out. Resource page is simply a page on a website that lists helpful links and resources for a particular topic.

Related Article:- 9 Key Actions To Market Your Podcast

5 SEO Trends that will Matter Most this Year

1. ·         2020 has become the most important year for our SEO and SMO Agency in India.
2. ·         Creating a new SEO strategy for 2020 is the need of the hour in the rapidly changing SEO landscape.

Our SEO Company in Noida has become a very important medium for current digital landscape. It is going to be the game changing field for the current era. There could be a massive change in the way how we do works as Search Engine Optimizers. In this blog, we are going to discuss 5 SEO trends that will matter most this year.

*Tip - SEO experts have to show adaptability to Voice search if we want to stay competitive.

1.     Search Intent and code optimization

Nowadays, Google is not showing results based on just the keywords, it is considering intent of the search as well. Search intent would affect the new SEO trends in 2020. The user wants methods to optimize a website for SEO purposes. When we create content for the users, we should do intensive research and should build helpful information for the users. With the help of online SEO tools which can help you refine your keyword strategy. This is great to satisfy the search intent, boost engagement and increase rankings. Website performance and security is also a major aspect on which one should pay attention.

2.      Video Content optimization will rule latest SEO trends in 2019

Video content will surpass all other content forms with consumption exceeding 85%. It is expected that by 2021, 78% of the mobile data will be consumed on Video. Video is going to be used as the major marketing tool by marketers and advertisers. We need to optimize video content to meet the standards of search engine. Video SEO agency Noida is going to be the important SEO trends in 2019. Businesses that would fail to leverage Video marketing or do not pay attention to video optimization will suffer to get returns in 2020.

3.      Voice search will make almost 50% of all online searches in 2019

Voice is a very dominant trend and we an SEO and SMO Agency in India should keep an eye on it in 2020. 58% of the consumers used voice search to find local business information last year. 27% visit the local business website through voice search. 76% of smart home speaker users search for local businesses once a week. Voice recognition market is going to hit $601 mn by 2019.

4.     Increased social media indexing will boost organic SEO

The content marketing industry is going to become $300 bn industry by 2019 which will have a huge impact on SEO. Content creation needs to be done not just to rank on search engines, but to provide value to the customers.

5.      Optimizing CTR for Google Rank brain

 As a reputable SEO Company in Noida we think it’s important to optimize your website for Google’s search engine algorithm – Rankbrain. Website’s Click-Through-Rate is an important indicator in deciding whether your content is relevant to the user’s search or not.

 

Do Traditional in-house advertising channels still work?

1. In-house advertising channels still occupies a prominent place in the market.
2. In-house advertising channels can bridge the gap between social media, print and electronic media.

Nowadays there is a growing dissatisfaction with the traditional sources of marketing. People are completely fed up with the old biased marketing method of print. Consumer habits are changing quite rapidly and traditional sources of in-house advertising channels have simply lost their purpose. They are facing stiff competition from latest sources of advertising like social media channels, emails etc. and are increasingly losing their relevance. In this blog, we are going to learn about whether the traditional-in-house channels are still workable today or not.

TRADITIONAL IN-HOUSE ADVERTISING LOSING ITS GRACE

Most successful in-house advertising channels are those that have reached the customers in their homes, where the vast majority of purchase decisions are made. Digital is going to be the new market leader in ad spends for the first time ever in 2019. There are multiple reasons of traditional in-house advertising channels losing their grace. Magazine-ads and TV commercials focus on content which is cache and apt. But in recent times, the consuming habits of the people have undergone a drastic change in consuming such contents. That’s why traditional delivery systems have fallen out of favour.

REASONS OF FAILURE

Marketers are struggling to adapt to the new advertising methods to satisfy the changing needs of the customers. The advent of the mobiles has further complicated the process. The traditional in-house advertising channels have failed to stand to the rapidly changing time. To tackle these challenges, a better alternative of current loopholes needs to be find out. Internet has provided a whole generation of digital brands which has expanded the scope of consumer ecosystem. Search has become a new norm as vast amount of information is available for every product which has changed the spending habits of the people. Every transaction has become a considered purchase.

HOW TO TACKLE THE CHALLENGE ?

One thing is very clear. All the market forces have to find out the new innovative solutions to these challenges in order to meet the present needs of the consumers. More information about everything is directly proportional to the fear of mistakes which people want to avoid. Quite often, the successful purchase decisions are the one you make at home with your family. In a rapidly evolving digital landscape, only those marketers are going to survive who enable such process. The basic objective in front of market forces is to make traditional in-house advertising channels work effectively again. Getting accustomed to the changing environment is the need of the hour as per the Darwin’s theory to survive in a tough environment.

For more information visit here:-  PPC Company in Noida