Digi Markets - Digital Marketing Company in India

Tuesday, October 20, 2020

SEO vs SEM: What is the difference between them?

If you are entering the digital marketing world, these two terms might sound confusing to you. SEO and SEM are used for different purposes. SEO is a time-consuming process, where, if you want quick results, you can use SEM (Search Engine Marketing).

What is SEO?

SEO (Search Engine Optimization) is the process to rank our website higher in the Google SERPs, which results in driving more traffic on the website as well as increase conversion rate. Hiring a Leading SEO company in India will benefit you a lot, as they will help you rank higher in the search engine by creating effective SEO strategies. The traffic generated from search engines is known as 'organic traffic,' which is the most valuable and relevant traffic.

According to an SEO marketing company in India, on-page SEO should be done adequately to improve the website's ranking. On-page SEO includes content, meta titles, backlinks, internal links, etc. These are considered by Search Engine bots when determining whether to rank a website for a particular keyword or not.

However, optimizing on-page SEO can be difficult for some individuals. In the case, SEO company India Search will help you find the best and leading SEO company in India that will help you optimize your on-page SEO effectively to get better rankings.

What is SEM?

On the other hand, SEM (Search Engine Marketing) incorporates both SEO and PPC marketing strategies. SEM evolved to represent the paid side of a digital marketing campaign predominantly. SEM is a search optimization strategy that, unlike SEO, uses paid marketing activities such as Pay-Per-Click to increase visibility in popular search engines.

SEO is essential for a website, and it will help you get good results when trying to rank number one in search engines; SEM can guarantee that position. If you have the ability to spend money on a per-click basis, you can go for SEM, whereas, if your budget is low, go for SEO.

What is the difference between SEO and SEM?

After understanding how SEO and SEM work, we need to ask ourselves, what is the difference between them? SEO focuses on getting relevant traffic on the website, whereas SEM relies on paid results. The primary focus of SEO and SEM is to increase search visibility for websites; the approach and tools in their arsenal are quite unique.

It is kind of having a great profile that attracts users right away and has a profile that gets a bit of a boost for visibility to make sure they see it.

Should you use both SEO and SEM together?

As the best SEO company in India, we recommend you to work on both, as they complement each other rather than work against one another. They both involve keywords in their processes, and they work towards the same goal.

It is entirely possible to have a holistic view of your online presence and digital marketing campaign, and incorporating both search optimizing strategies will ensure your consistent online search visibility. With our years of experience, we have noticed that the click-through-rate of having both the top paid position and organic position is higher than only having one of these in isolation.

Wednesday, September 2, 2020

Which social media platform is best for marketing campaign?

Social media marketing in Noida is a crucial part of Digital Marketing. Today, every business is on social media, as it helps to connect the business with a broad audience. Besides staying in touch with your friends or family on social media, it also offers a lot of benefits to the businesses. It helps to market your product or service, creating public debate, and increasing brand awareness.

Nowadays, it is essential to be on every social media platform, but the question is, which platform is best for your business? The simple answer to this question is as follows:

Social media can be used for different purposes. Many products and services can be easily marketed on the platform, but it won't always be the same.
The most effective marketing campaigns can use more than one social media platform.
Most importantly, it also depends on your targeted audience. For example, if your audience is more engaged on Instagram, there is no point in running advertisements on Twitter or any other platform.

What are the differences between all the social media platforms?

Facebook and YouTube are the best platforms to increase your reach, which has over 40 million monthly users. Facebook and YouTube are the best for video marketing, but Facebook combines with other types of content.
As the best PPC advertising company in India, we suggest all the B2C Business marketers use Instagram, as it is the right platform to market your products. Instagram is more crowded by the younger generation, and mostly female audience, making it an ideal target if this matches your campaign's buyer persona and a poor option for the male-targeted audience.
LinkedIn is more professional-centric platform, where the professionals look for the experienced candidates for a particular job profile. That's what makes it the best platform for marketing professional services.
Twitter is best suited for short text content, and it is the platform that connects your tweets with other content.

After understanding the differences between all the social media platforms, you will get an insight into which platform you should run ads that will satisfy your business needs. For example, if you want to target audience with time on its hands, and they love watching a lengthy video on YouTube, they will have enough time free to do so, whereas those with just a few minutes to check twitter instead.

Using Pay-Per-Click

As the best PPC advertising company in India, we suggest you run PPC ads available on different social media platforms. But, a few factors you need to consider which include,

Facebook has a broad audience, and it will cost little to use and offers microtargeting.
Twitter ads are interactive and can be retweeted.
LinkedIn has the most relevant audience due to the narrower demographic, and it is possible to target high-value audiences with great precision.

These social media channels also have some disadvantages, such as:

Facebook ads will only be seen if users are paying for it, and as a result, it will reduce your organic reach.
Twitter has a character limit of 140 words, and sometimes targeting is a bit difficult.
LinkedIn is great for reaching people, but it is costly as other PPC options and ad readers maybe not be interested in your services as they are using the site to search for the job.

As the leading PPC advertising company in India, we recommend you to be flexible, which means to do a bit more of one thing on one side and less of another thing on different social media platforms. For example, a new product can be best served through visual media than written text content.

We are Digi-Markets, and we have over years of experience in Social media marketing in Noida, and our well-trained team of experts will help you get good results. Talk to our expert today!

Monday, August 17, 2020

What are some of the best ways to improve the remarketing campaigns?

Remarketing is one of the best ways to serve them targeted ads to those who have previously interacted with your business digitally such as website visits, social media presences, digital ads, or mobile apps. It can be used to promote a specific product or service or to achieve good conversion goals such as lead generation. For example, remarketing can be done in eCommerce by displaying the product to the user which they have added to their cart, but they left the website without purchasing it.

As we are experienced and the best digitalmarketing company in Noida, we will show you some of the most effective ways to improve your remarketing campaign to achieve good results.

Check your basics

You need to focus on your basic preparation which includes:

Strategy and objective of the campaign – Make sure that your campaign is optimized to get conversions.
Tracking – make sure that your setup is good and remove all the unnecessary tracking software.
Audience lists – are they updates and divided effectively?

Manage your ad variations and frequency

A core principle of marketing is to interact in an effective manner with the customers and create a profitable and long-term relationship with them. As a top digital marketing agency in Noida, we will suggest you use frequency caps for all of your ad channels so that your audience will see your ad a certain timeframe. Try to figure out when your audience will be in the right frame of mind to purchase your product and setting complementary ad schedules.

Focus on ad quality ratings

Digi-Markets is a content marketing company in Noida and they say that you should provide valuable content to your customers to get more engagement. It considers multiple variables like ad content, targeting metrics, and the landing page experience. If the user if more engaging in your content, it will increase your ad quality score. It is said by Google that, “To organize the world’s information and make it universally accessible and useful.” Ad platforms only prioritize ads having high-quality scores, which means that the business marketers will see more traffic and lead generation if they have a high-quality ad score.

Keep remarketing for your most engaged audiences

Targeting your existing audience is one of the best ways to improve your remarketing campaign as they are familiar with your brand and they know what you are selling. When you start your remarketing campaigns, you will notice that each audience is quite small. This should not be a point for concern because these audiences are leaps and bounds ahead of cold outreach campaigns.

Experiment and boost the results

As a business marketer, you need to optimize and improve campaigns to get good results at a lower cost. validate your ideas by continually scheduling and gathering valuable data. If they are effective, try to use them in your currently running campaigns.

As the best content marketing company inNoida, we have shortlisted some of the important points for you, that should consider while running a remarketing campaign:

Device – Note that not everyone uses smartphones. Some of the traffic can come from desktops, tablets, and other devices.
Time – it is worth scheduling your ads to run only on the effective time to save your money.
Messaging and imagery – You should record and create ads with the best performing messaging and imagery.
What offers works better? – is it a percentage discount or perhaps a free consultation?

Thursday, June 11, 2020

How Social media can be used to generate sales lead?

Leads can be generated through social media as more and more people are engaging with social media every day. According to an SMO agency in India, 68% of US adults use Facebook, and ¾ of them access the platform on a daily basis. On a global level, the percentage of users can be smaller. By looking at the daily usage of all social media platforms, many businesses have focused on social media marketing to grow their business.

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The business marketers create a strategy and they target the audience on Facebook, Instagram, Twitter, Pinterest, and all other popular social media platforms. Social media is not just about giving information to your audience and wait for the people to buy your product and service. According to a digital marketing company that offers services of Social media marketing in Noida, people use social media for two main big reasons: to get informed about something and to have fun. Getting informed doesn’t mean about a product or service they want to buy, but many people use social media to get the news.

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Now, let’s discuss some of the effective social media marketing tips which can help to generate more leads:

Focus on creating a community – People on social media love to connect with the communities, they participate in giveaway contests by brands they follow. They don’t like unnecessarily connecting with a business or brand that they don’t know about. According to an SMO agency in India, one of the most important elements is social media productivity. You can create a Facebook group for your followers so that they can share what they don’t want to share with anyone else.

Make use of the influencers – Paid advertising is one of the best social media marketing tips when you don’t have enough followers on the social media platform. Your ad will be featured in the people’s feed and if they are interested in your product or service, they will definitely visit your website. Many of us are following influencers on the social media platform because they keep us entertained by posting good stuff. They also give tips on which products to buy or not. This is where businesses can make a profit from them. For example, if an influencer posts a full review about a laptop and recommends their audience to buy that, people will trust that influencer. You have to focus on your niche and find the influencers that have the same target audience. Also, make use of tools to find such influencers, pick them, and start outreaching them. The influencers will share honest opinions about your product or service with their audience, so they must like your brand if you want this method to deliver the results.

Be that Go-to page – One of the best social media marketing tips is to create your authority and build up an online reputation. If you have authority, people will start making purchased and you will not have to invite them to make a purchase. By publishing high-quality content on your blog or website, you can engage more users on your website and your content must provide a solution to the reader’s problem. To drive the users to your website, you need to provide them the content which they are looking for. If they keep seeing the engaging content, they will start recognizing your brand.

Use Instagram Stories – According to an SMO Agency in India, Instagram is one of the most popular social media platforms among teens and young adults. It is the best platform for generating B2B leads.

Digi-markets

Address:-Ground Floor, C-137, Sector 65, Noida, Uttar Pradesh 201301

Phone :-9873065662

Email:-info@digi-markets.com

Website:-https://www.digi-markets.com/