The debate around which is better Traditional Marketing and Digital Marketing still continues. Some believe traditional marketing yields better results, and some say digital marketing is the future. Though traditional marketing has ruled the marketing world for decades but after the emergence of mobile phones and the internet, digital marketing is slowly taking over traditional marketing. Marketers have now changed the technique and switching to digital methods.
If you are looking for Best SEO Company in Noida, SEO Company Noida, or SEO Digital Marketing Agency Noida, you can contact Digimarkets, a company that offers various digital marketing services to small, medium, and large companies. But before deciding whether to go for traditional marketing or digital marketing, you must first understand the difference between the two.
What is Traditional Marketing?
Print ads, radio advertisements, business cards, TV posters, and Billboards are some of the traditional ways of marketing your brand. If you are not using any digital method in promoting your brand, then it's a way of traditional marketing.
Traditional marketing helps to reach your audience through offline modes of advertising. However, the four P's of marketing in traditional marketing remains the same: Product, Price, Promotion, Place.
The Four P's of Marketing
Product: The first step of marketing is product; before even starting the marketing process, the first step is to create a product; a product can be a service or a good that fulfills the need of your target audience.
Price: You have to consider a lot of factors before deciding the price of a product, like profit margin, the type of market you want to launch the product in, etc. When it comes to demand and supply, price is to be kept in mind.
Promotion: Traditional promotion includes Radio, TV, and Newspaper advertisement. The main objective of promotions is to create awareness about your product so that people know that your product exists in the market.
Place: It's essential to put the right product in the right place and in front of your target audience. Placing a product in the right place will increase the chances of getting new buyers.
Advantages And Disadvantages Of Traditional Marketing
Traditional Marketing promotes longevity, and it's easier to find advertisements in newspapers, magazines, or billboards. However, traditional marketing only helps reach the local audience and quite expensive if compared to other forms of marketing. This type of marketing is usually one-way and static.
What is Digital Marketing?
Digital marketing grows as technology evolves; this form of marketing includes social media marketing, search engine optimization, content marketing, and PPC marketing.
Advantages Of Digital Marketing
There are a lot of advantages of digital marketing like one can easily measure the results, digital marketing campaigns reach a bigger audience, and also it promotes two-way communication. Digital marketing helps you to know what your customers really want and what kind of product might interest him/her.
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